Every July, the crème de la crème of the spirits world unites in New Orleans for five days of tasting, learning, meeting and fun at Tales of the Cocktail. Partida Tequila was front and center this year for the world-famous five-day foray into the growing cocktail culture.
Partida Spirit Bird tattoos were spotted all over town: on arms, necks, feet, legs, chests and even heads! Partida Tequila was also present at parties, dinners and seminars, for both educational and cocktail events.
Partida Tequila was also featured at a great seminar called “Agavepalooza,” which was led by Steve Olson of the BAR team. Attendees were provided the opportunity to learn about fine tequila and mezcal and even taste a piece of agave.
Partida Tequila Director of Brand Development Dave Singh was all around Tales, putting on tattoos, tasting writers on the various Partida marques and meeting new faces. Partida Brand Ambassador Jacques Bezuidenhout mixed delicious cocktails for a ‘spirited’ pairing dinner at the luxurious W Hotel and handed out Partida Spirit Bird tattoos to all. Tales 2009 was a fantastic time and Partida Tequila is looking forward to a great presence next year in New Orleans